What is Search Engine Optimization?
Search engine optimization or SEO is the process of getting your website listed in the results when a person searches for something in a search engine like google, bing, yahoo, aol, etc. The first step is to identify what terms or phrases people are actually using to find what they are looking for, so based on your industry we will find the most common search terms and set your website up to get found in those search results.
Local Search Engine Optimization
Local search engine optimization is the process of making sure your business shows up prominently in the search engines and google maps results when people are searching for keywords relevant to what you do in your local area. Initially, we start by optimizing your website by making sure there is the necessary data on the site because Google, Bing and other search engines look for certain things to make sure they provide the best information to their users. In addition, we use other techniques needed on and off the website so that we can maximize these results. Then, we assess which local websites you are on currently, and what information is on each one and we make sure all of the sites you are on have matching data, images, and videos.
Finally, we monitor the SEO results and make sure we are moving upward in the rankings until we reach the top. Then we just make sure there are no drops in websites rankings after that.
First, we will get your website listed in the organic search results of Google, Bing, and Yahoo and then build your online marketing to constantly improve your website rankings. We include everything you need in our SEO packages to be successful and we also offer our onsite optimization services. We are constantly improving our skills and techniques to keep up with the ever changing search engine algorithms.
With the recent Google Hummingbird update to algorithm, there were some major changes and it’s made SEO a lot different than is used to be. Previously, the updates were not an “overhaul” of the algorithm so they didn’t have a huge effect on most peoples search results. However, with the Hummingbird update, many people experienced drops in their search result. If this happened to you, we can help.
Onsite optimization means doing certain things on your website that tell the search engines you are the website their user is searching for. Over time search engine algorithms have become more detailed in an effort to further help users find what they are looking for, so it’s important to keep up with every update that comes out and make sure your website’s information meets the criteria a web crawler is looking for.
These are the ways you use search engine optimization to get found but there are a variety of other techniques we use to boost your search engine rankings. Custom SEO packages are available, pricing varies based on the number of keywords you wish to target as well as the amount of competition for those terms in your industry, or you can choose from one of our packages below.
Our search engine optimization packages require a one year agreement. We require a one year agreement because search engine optimization is not an immediate result. Depending on your industry and targeted keywords, there are terms you will get search results for quickly, however some search terms take longer and more work. For this reason, we need to ensure stay on board as your rankings increase.